U.S. Steel
I played a pivotal role in the production of several videos promoting U.S. Steel's green steel initiatives. My involvement spanned across various stages, including storyboarding, concept development, on-set art direction, animation, as well as talent and music selection.
Firm: Conjure
Role: Art director, animator
Who knew a washing machine could become a new car? At U.S. Steel, they transform old scrap into new, stronger-than-ever steel with next-level recycling.
I shaped the video's creative concept, crafted initial storyboards, was involved in making critical decisions such as talent selection and vehicle choice, and took on the role of art director on set.
Using a script as my starting point, I took lead in conceptualizing the visual narrative of the video, sourcing and selecting all the necessary video content and music, and creating all the graphics and animations to bring the story to life.