Desperado
Desperado is more than a clothing brand. It’s a feeling—an invitation to unlock the frontier within you. Embodying the spirit of the American West, Desperado is a brand for women who write their own stories. I was invited to update and expand the branding, create a full Shopify site, and thread their personality through social platforms.
Client: Kellogg School of Management, Desperado
Role: Creative director, project manager
Developed Shopify e-commerce website with coded customizations.
Curated Instagram grid with custom photo treatment and templates to create consistent look, feel, and vibe.
