The Graceful Ordinary
I led the branding of The Graceful Ordinary, an upscale restaurant beautifully situated along the Fox River in St. Charles, Illinois. I created their logo and full style guide, including a custom script used throughout their brand, as well as menu designs, signage and full website.
Firm: Conjure
Role: Lead designer
![](https://images.squarespace-cdn.com/content/v1/6531482d2ea33729e7828328/9b8777b6-d12d-4bbf-b896-78d8f4c07721/TGO_1_1280.jpg)
![](https://images.squarespace-cdn.com/content/v1/6531482d2ea33729e7828328/d23588bc-5866-454b-b31f-1204d0068257/Scripts.gif)
I sourced illustrations inspired by their interior design direction, and developed a unique pattern using topographic maps of the St. Charles area to pay homage to the local community.
![](https://images.squarespace-cdn.com/content/v1/6531482d2ea33729e7828328/99c92647-1459-46bd-8138-68b1e80a0af7/LogoWall.jpg)