Loop
To fully encapsulate the core of Loop, a boutique specializing in handmade crocheted clothing and goods, I focused on creating visuals that mirror the colorful, one-of-a-kind pieces that they offer. Using hand-drawn scripts, I treated the text like a string of yarn woven in one continuous line, and played with shapes and color to infuse Loop with personality.
Firm: Conjure
Role: Lead designer, illustrator, art director, brand development
Designed and built full, responsive e-commerce site. Edited all product photos.
See the full site here.
Designed a promotional brochure for Billerud Paper featuring Loop as the subject, aiming to highlight the exceptional quality of their paper. As Art Director, I oversaw a photoshoot to capture content for the promotion and attended press checks with the client to ensure a high-quality end result.
Photos by Jeff Sciortino.
