General Cable
Collaborated with General Cable on diverse deliverables, spanning from an Employee Handbook that illustrates their vision of an exemplary employee, to an internal brand system and Annual Reports, catering to both internal and external communication needs.
Firm: Conjure
Role: Lead designer, illustrator
Illustrations
Developed a series of continuous line drawings to illustrate the values of General Cable employees.
Employee Handbook
Translations
Worked closely with a translation company and international staff at General Cable to provide accurate versions of the Employee Handbook for their staff around the world.
Brand Guidelines
Crafted the logo and comprehensive brand guidelines for an internal program at General Cable called bravo, an initiative dedicated to forging strong connections between employees and emphasizing the significance of teamwork.
Designed Annual Reports to mirror the core values of General Cable, emphasizing their dedication to continuous improvement. Incorporated informational graphics to clearly illustrate insights and statistics.
